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  • Writer's pictureVal Lonergan

Book Takeaways | The Power of Habit | Charles Duhigg

In honor of #worldbookday, I’m gonna start something new here — sharing what I’m reading more regularly!

The Power of Habit, by Charles Duhigg

Top Notes

Pulitzer Prize-winning New York Times investigative reporter weaves together stories about people, business and neuroscience to explain how we create habits.

Read this one if you are in the market for...

A captivating and somewhat cerebral book that's really well researched (not surprising given the author’s day job). There are quite a few business examples rolled into this one (with a particularly chilling business practice exploited by my dearly-beloved Target!! Chapter 7 is called "How Target Knows What You Want Before You Do").

The book itself is in 3 parts: Habits of Individuals, Habits of Successful Organizations, and Habits of Societies, so you're getting a broad look at how habits shape us at a number of different levels.

Favorite Passages:

I was fascinated to discover that we cannot exactly erase bad habits, but we *can* change them. They can be modified when we understand the stages in the repeating cycle of any habit, good or bad. See Chapter 3, "The Golden Rule of Habit Change".

As a person with pretty strong opinions about my habits (and particularly my perceived struggles with follow-through) I'm always looking to understand the psychology of habits more. My favorite parts were on "Habits of Individuals".

The main premise here is that there isn’t one clear formula for changing habits... there are thousands.

If you have any questions about this book, just drop them below in the comments.



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